Peter is not your typical salesperson – and that’s a good thing. Talk to him for just a moment, and it becomes clear: it’s not about selling at any cost. It’s about listening, understanding, and technical expertise. For many years, Peter has been the face of ELEX’s sales department – while also being a passionate sports shooter, fair-weather motorcyclist, risotto chef, and boat captain on the Rhine.
What he enjoys most about his work is personal contact: “I like listening and approaching people openly – even though I’m more on the quiet side,” he says. And that mindset shapes his approach to sales: authentic, calm, and trustworthy. His tip for young sales talents? “Stay true to yourself. Don’t pretend. And never promise something the product can’t deliver.”
Between Targets, Onions, and Rivers
When Peter isn’t working with customers, he enjoys hitting the mark – quite literally – as a passionate sports shooter. Calmness, focus, and preparation are just as important to him on the shooting range as they are in a client meeting.
Outside of work, Peter enjoys a simple, local lifestyle – preferably with the smell of petrol or a boat engine in the air. He loves riding his motorcycle through the Alsace region or across Swiss mountain passes. Speed isn’t the goal – it’s all about the view.
And when he really wants to unwind, he heads to the Rhine:
After 25 years on the waiting list, he and his wife finally got a boat berth. Since then, their little “Böötli” has been his favorite retreat – even though his boating license exam is remembered less for precision and more for a memorable docking maneuver at the public swimming wall.
All of this shows: While Peter often travels internationally for work, his heart beats for Switzerland – its nature, local clubs, community events, and the river right outside his door.
The Legendary Risotto – and a Common Sales Misconception
His culinary trademark? Without a doubt: the famous porcini risotto he cooks for his shooting club – most recently 800 servings in a single weekend. His cooking passion began with a men’s cooking course organized by the local women’s association (true story). Today, he confidently stirs his giant pot at community events – to the delight of all attendees.
And just like in the kitchen, Peter prefers doing over talking in the workplace. He likes to clarify one common misconception:
“Many people think sales is about pushing something onto customers. But in technical sales, you need to know exactly what you’re talking about.”
At ELEX, most of the sales team are engineers – including Peter.
Trust is built through expertise, not empty promises.
And what always makes him laugh?
“Little slip-ups and misunderstandings you can laugh about together – even years later.”
Like the time he accidentally shot at the wrong target during a shooting competition. Bad for the score, great for stories at the club house.
Conclusion
Peter embodies what truly matters in technical sales: expertise, reliability, and a genuine sense for people.
He listens, thinks ahead, and brings calm into complex situations – whether it’s with a customer, on the shooting range, or while stirring up massive amounts of risotto for a hungry club crowd.
With his down-to-earth personality, regional roots, and subtle sense of humor, he helps shape not only our customer relationships – but the entire ELEX culture.
We’re lucky to have you, Peter!